SAMUEL LAWRENCE CONCEPCION (born October 17, 1992), simply Sam Concepcion, is a young and famous Filipino singer, dancer, actor, host and model.

He emerged as The Brightest Star for the Big Division of Little Big Star's Season 1 last April 2006. He is now co-managed by STAGES and ABS-CBN's Star Magic.

Before Little Big Star, Sam had already appeared on TV, including his widely known commercial with his real-life dad as the rapping kid in Maggi Sinigang sa Miso. He also appeared in children's shows such as Sineskwela and Hirayamanawari. While making TV appearances, he was still active in theater, performing in productions including Peter Pan and the Time Machine, Ragnarok, and Mr. Noah’s Big Boat. Aside from acting, Sam even had a regular hosting stint in ABC-5’s A.S.T.I.G. (All Set To Imitate God), a show that told stories about God and worship. Sam also guested in Christian Bautista's concerts, namely Heartfelt and Color Everywhere.

Sam was also appointed by the Philippine's Department of Education as the newest Youth Role Model and Spokesperson. Being such, Sam encourages students across the country to prioritize their education. Sam was also appointed as the official spokesperson for the Philippines in the Asian-wide campaign of Business Software Alliance's B4USurf campaign against online piracy and safe internet use. To add to that, Sam is still the Youth Ambassador for Education and the Arts in the 3rd District of Manila.

In addition, Sam is now part of ABS-CBN's Star Magic talents, with a co-management contract with STAGES. He was launched as a Star Magic talent last February 10, 2008 on ASAP '08. Just recently too, Sam was chosen by Dreamworks to sing the theme song entitled, "Kung Fu Fighting," for the animated movie, Kung Fu Panda, for its Philippine run. His version of "Kung Fu Fighting" is included in the Asian soundtrack album, which also includes the cover of Korean superstar, Rain. With this project, Sam is the first Filipino artist to have collaborated with Dreamworks.

Currently, Sam appears on 2 regular shows namely, I ♥ Betty La Fea on ABS-CBN and Lipgloss on TV5. He still is a semi-regular on ASAP '08 and YSpeak. Sam also continues his responsibility as the Ambassador for Education for the Department of Education as he embarks once again on a nationwide school tour. Then, on October 18 of this year, Sam will hold his first major solo concert at the Music Museum in celebration of his 16th birthday.